Technical Guide

PIM Implementation Services: Pimcore, Akeneo & Enterprise Solutions

Expert PIM implementation, migration, and integration services. Pimcore, Akeneo, Salsify, inRiver specialists. Transform your product data management with Oronts.

February 5, 202624 min readOronts

Your Product Data Problem

You know the pain. Product information scattered across spreadsheets, ERPs, supplier portals, and random shared folders. Marketing needs product descriptions but waits days for someone to find them. Your e-commerce platform shows outdated specs. Customers call about products discontinued months ago—still on your website.

This costs money every single day. Manual data entry errors. Missed sales from incomplete listings. Returns because product information was wrong. Hours wasted searching for the right image or specification.

We fix this. Not with another spreadsheet or bigger SharePoint. With proper Product Information Management that actually works.

PIM isn't about storing data. It's about getting the right product information to the right channel at the right time—automatically.

What We Do

Oronts provides complete PIM services. We're not tied to one vendor. We recommend and implement the system that fits your business, your budget, and your team.

Our PIM Services:

  • Platform selection and consulting
  • New implementations
  • Migrations from legacy systems
  • E-commerce and ERP integration
  • Custom development and extensions
  • Data modeling and architecture
  • Training and change management
  • Ongoing support and optimization

PIM Platforms We Work With

PlatformBest ForOur Experience
PimcoreComplex catalogs, full control, open-source50+ implementations
AkeneoMid-market, quick deployment, excellent UX30+ implementations
SalsifyBrand manufacturers, retail syndication20+ implementations
inRiverManufacturing, technical products15+ implementations
Stibo STEPEnterprise MDM requirements10+ implementations
ContentservEuropean enterprises, complex workflows10+ implementations
PlytixSMB, budget-conscious10+ implementations
Sales LayerFast implementation needs10+ implementations

We recommend based on your needs, not vendor commissions.

Why You Need a PIM

Let's talk real numbers from our implementations:

Before PIM:

  • 40+ hours weekly managing product data manually
  • 15-25% of products with incomplete data
  • 2-4 weeks to launch products on new channels
  • 30% of support calls about product information
  • Duplicate SKUs, inconsistent naming, translation chaos

After PIM:

  • Automated workflows save 30+ hours weekly
  • Data completeness above 95%
  • New channel launches in days
  • Support inquiries drop 60%
  • Single source of truth for everything

ROI Calculation:

If your team spends 40 hours weekly on product data at €50/hour = €104,000/year. A properly implemented PIM cuts that by 75%. The system pays for itself in months, not years.

Pimcore: Our Core Expertise

Pimcore is where we have the deepest knowledge. Open-source, incredibly flexible, handles complexity other PIMs cannot.

Why We Recommend Pimcore

Open Source, No Lock-In

You own everything. The code, the data, the infrastructure. No per-user licensing that scales with your team. No vendor holding your data hostage when you want to leave.

More Than PIM

Pimcore combines PIM, DAM, MDM, and CMS in one platform:

┌─────────────────────────────────────────────────────────────┐
│                     Pimcore Platform                        │
├───────────────┬───────────────┬───────────────┬─────────────┤
│      PIM      │      DAM      │      MDM      │     CMS     │
│  ───────────  │  ───────────  │  ───────────  │  ─────────  │
│  Products     │  Images       │  Customers    │  Pages      │
│  Categories   │  Videos       │  Suppliers    │  Content    │
│  Attributes   │  Documents    │  Locations    │  Templates  │
│  Variants     │  3D Models    │  Assets       │  Snippets   │
└───────────────┴───────────────┴───────────────┴─────────────┘

For many clients, Pimcore eliminates the need for 3-4 separate systems.

Handles Any Complexity

Pimcore doesn't force products into rigid structures. We've built solutions for:

  • Configurable products with 10,000+ variant combinations
  • Technical products with 500+ attributes per item
  • Multi-language catalogs in 40+ languages
  • Complex relationships (accessories, spare parts, alternatives, bundles)
  • B2B catalogs with customer-specific data

Our Pimcore Services

New Implementations

Complete setup from scratch:

  1. Discovery - Understanding your product data, channels, workflows
  2. Data Modeling - Designing optimal structure for your catalog
  3. Configuration - Setting up Pimcore to match your needs
  4. Migration - Moving data from existing systems
  5. Integration - Connecting e-commerce, ERP, other systems
  6. Training - Getting your team productive
  7. Go-Live - Supervised launch with support

Pimcore Migration

Moving to Pimcore from another system:

  • Full data audit and mapping
  • Automated migration scripts
  • Data cleaning during migration
  • Parallel running for validation
  • Zero-downtime cutover

Custom Pimcore Development

  • Custom data objects and classes
  • Workflow automation
  • Import/export bundles
  • API development
  • Admin panel extensions
  • Reporting dashboards
  • Third-party integrations

Pimcore Upgrades

Running an older Pimcore version? We handle upgrades:

  • Pimcore 5/6 to Pimcore 10/11
  • Bundle compatibility updates
  • Custom code migration
  • Testing and validation

Akeneo: When Speed Matters

Akeneo is our recommendation when you need to move fast. SaaS or self-hosted, excellent UX, productive within weeks.

Why We Recommend Akeneo

User-Friendly Interface

Non-technical users love Akeneo. Product managers, marketers, and content teams work independently without constant IT support.

Quick Time to Value

Standard implementations: 8-12 weeks. You're not waiting a year to see results.

Strong Ecosystem

Pre-built connectors for Shopify, Magento, Salesforce Commerce Cloud, BigCommerce. Less custom development, faster integration.

Flexible Editions

  • Community - Free, self-hosted, basic features
  • Growth - Cloud, collaboration features
  • Enterprise - Advanced workflows, permissions, asset management

Our Akeneo Services

Implementation

  • Edition selection guidance
  • Cloud or on-premise deployment
  • Channel configuration
  • Attribute and family setup
  • Validation rules
  • User roles and permissions
  • Workflow configuration

Akeneo Integration

We connect Akeneo to:

  • E-commerce (Shopify, Magento, Salesforce, BigCommerce, custom)
  • ERPs (SAP, Microsoft Dynamics, Oracle, Odoo)
  • Marketplaces (Amazon, eBay, Zalando, Otto)
  • Translation services (Smartling, Lokalise, Phrase)
  • DAM systems (Bynder, Cloudinary, Adobe)
  • Print publishing tools

Akeneo Apps Development

Custom functionality:

  • Advanced attribute types
  • Bulk operations
  • Custom validation rules
  • Integration connectors
  • Reporting extensions
  • Workflow automations

Akeneo Migration

Moving from spreadsheets or other PIMs:

  • Data mapping and transformation
  • Automated import setup
  • Quality validation
  • Team training

Salsify: For Brand Manufacturers

Selling through retailers? Salsify handles getting your product content to Walmart, Amazon, Target, and thousands of retailers in their exact formats.

Why We Recommend Salsify

Retail Network

Direct connections to major retailers. Your content flows automatically in the format each retailer requires.

Digital Shelf Analytics

See how products appear on retailer websites. Track content compliance, pricing, competitive positioning.

Brand Control

Ensure consistent brand presentation across all retail channels.

Content Experience

Enhanced content, rich media, A+ content for Amazon and similar.

Our Salsify Services

  • Platform setup and configuration
  • Retailer channel activation
  • Content syndication workflows
  • Integration with ERP and DAM
  • Analytics and reporting setup
  • Content optimization
  • Ongoing channel management

inRiver: For Manufacturing

Complex technical products with deep specifications, BOM management, spare parts relationships—inRiver handles manufacturing complexity.

Why We Recommend inRiver

Built for Technical Products

Not retrofitted consumer goods PIM. Actually designed for manufacturing data complexity.

Strong BOM Support

Bill of Materials management, component relationships, assembly documentation.

PLM Integration

Connects to Product Lifecycle Management systems for engineering data flow.

Spare Parts Management

Complex replacement part relationships and compatibility matrices.

Our inRiver Services

  • Implementation and configuration
  • Data model design for manufacturing
  • PLM integration (Teamcenter, Windchill, Arena)
  • ERP connectivity
  • Distributor portal setup
  • Technical documentation workflows

Stibo STEP: Enterprise MDM

When you need Master Data Management beyond products—customers, suppliers, locations, assets—Stibo STEP provides enterprise-grade MDM with PIM capabilities.

Why We Recommend Stibo STEP

True MDM Platform

Products are just one data domain. STEP handles all master data types with consistent governance.

Enterprise Data Governance

Workflows, approvals, audit trails, data quality rules at enterprise scale.

Complex Hierarchies

Organizational structures, territory assignments, complex relationships.

Our Stibo Services

  • MDM strategy and roadmap
  • STEP implementation
  • Data domain modeling
  • Governance workflow design
  • Integration architecture
  • Data quality implementation

Contentserv: European Enterprise

Strong in European markets with excellent workflow capabilities, localization features, and print publishing integration.

Why We Recommend Contentserv

European Focus

Understands European business requirements, GDPR, multi-country complexity.

Print Publishing

Strong InDesign integration for catalog production.

Complex Workflows

Sophisticated approval chains and collaboration features.

Our Contentserv Services

  • Implementation and configuration
  • Workflow design
  • Print catalog setup
  • Multi-market configuration
  • Integration services

Other Platforms We Support

Plytix

Budget-friendly PIM for smaller catalogs:

  • Quick setup
  • Good for teams new to PIM
  • Affordable pricing

Sales Layer

Fast implementation when time is critical:

  • Pre-built connectors
  • Simple data models
  • Quick wins

Custom/Legacy PIMs

Already have a proprietary or legacy PIM? We work with:

  • Migration planning
  • Integration development
  • Modernization strategies
  • Hybrid architectures

Integration Services

A PIM is only useful connected to your other systems. Integration is where PIM projects often fail. We don't let that happen.

E-Commerce Integration

Shopify / Shopify Plus

  • Real-time product sync
  • Variant mapping
  • Metafield population
  • Multi-store support
  • Inventory sync

Magento / Adobe Commerce

  • Attribute mapping
  • Category synchronization
  • Configurable products
  • Multi-website support
  • Price and inventory sync

Salesforce Commerce Cloud

  • Catalog integration
  • Content slots
  • Multi-site, multi-language
  • Promotion sync

BigCommerce

  • Product sync
  • Category mapping
  • Variant handling
  • Custom fields

Custom / Headless

  • API integration
  • GraphQL endpoints
  • Webhook implementations
  • Real-time sync

ERP Integration

SAP

  • Material master sync
  • Pricing integration
  • Stock updates
  • Custom BAPI/RFC
  • S/4HANA and ECC

Microsoft Dynamics

  • 365 Business Central
  • Finance and Operations
  • Dataverse integration
  • Custom connectors

Oracle

  • NetSuite integration
  • JD Edwards
  • E-Business Suite
  • Cloud ERP

Odoo

  • Native connectors
  • XML-RPC integration
  • Real-time sync
  • Custom modules

Marketplace Integration

Get products to marketplaces automatically:

  • Amazon (Seller Central, Vendor Central)
  • eBay
  • Walmart Marketplace
  • Zalando
  • Otto
  • Kaufland
  • Google Shopping
  • Facebook/Instagram Shops
  • Alibaba/AliExpress

DAM Integration

Connect your Digital Asset Management:

  • Bynder
  • Cloudinary
  • Adobe Experience Manager
  • Widen
  • Canto
  • MediaValet

Other Integrations

  • Translation: Smartling, Lokalise, Phrase, SDL
  • Print: Adobe InDesign, Priint, Pagination
  • Analytics: Google Analytics, Segment, Mixpanel
  • Search: Elasticsearch, Algolia, Searchspring
  • ERP: Any system with API capability

Data Migration Services

Moving product data is harder than it looks. We've migrated from:

  • Legacy PIMs (Hybris, Informatica, Riversand, Enterworks)
  • Excel/CSV (thousands of files)
  • ERPs (SAP, Oracle, Microsoft)
  • E-commerce databases
  • Supplier portals
  • Custom databases
  • Paper catalogs (yes, OCR and manual entry)

Our Migration Process

1. Data Assessment

  • Inventory all sources
  • Assess quality
  • Identify gaps and duplicates
  • Map to target structure

2. Migration Design

  • Transformation rules
  • Migration scripts
  • Enrichment steps
  • Validation checks

3. Test Migrations

  • Multiple test runs
  • Quality verification
  • Performance testing
  • User acceptance

4. Production Migration

  • Scheduled execution
  • Real-time monitoring
  • Rollback capability
  • Immediate validation

5. Post-Migration

  • Quality verification
  • Gap remediation
  • Documentation
  • Team handover

How We Select the Right PIM

We don't push one platform. We analyze your situation:

FactorWhat We Evaluate
Catalog SizeProducts, SKUs, variants
Data ComplexityAttributes, relationships, hierarchies
ChannelsE-commerce, marketplaces, print, apps
TeamTechnical skills, size, locations
BudgetOne-time vs. ongoing costs
TimelineWhen you need to be live
IntegrationsWhat must connect
GrowthFuture channels, markets, products

Our Typical Recommendations

SituationRecommendation
Complex B2B, technical team, want controlPimcore
Mid-market, fast deployment, limited ITAkeneo
Brand selling through retailersSalsify
Manufacturing, technical productsinRiver
Enterprise with MDM needsStibo STEP
European enterprise, print catalogsContentserv
Small catalog, tight budgetAkeneo Community or Plytix
Need it yesterdaySales Layer or Plytix

Implementation Approach

Phase 1: Discovery (2-4 weeks)

Understanding before building:

  • Stakeholder interviews
  • Current state analysis
  • Data audit
  • Channel requirements
  • Integration mapping
  • Success criteria

Deliverable: Discovery report with recommendations

Phase 2: Design (2-4 weeks)

Detailed planning:

  • Data model design
  • Workflow design
  • Integration architecture
  • User roles and permissions
  • Training plan
  • Project timeline

Deliverable: Solution design document

Phase 3: Build (8-16 weeks)

Implementation:

  • Platform setup
  • Data model implementation
  • Integration development
  • Migration scripts
  • Custom functionality
  • Testing

Deliverable: Configured PIM system

Phase 4: Data & Training (2-4 weeks)

Preparing for launch:

  • Data migration
  • User training
  • Documentation
  • UAT support
  • Go-live preparation

Deliverable: Populated system, trained team

Phase 5: Launch & Optimize

Going live and beyond:

  • Supervised go-live
  • Hypercare (first 30 days)
  • Issue resolution
  • Optimization
  • Ongoing support

Industries We Serve

Retail & E-Commerce

Fast-moving catalogs, seasonal products, multi-channel selling.

Common Challenges:

  • Rapid product turnover
  • Multiple sales channels
  • Promotional content
  • Marketplace syndication

Manufacturing

Complex products, technical specs, long lifecycles.

Common Challenges:

  • Deep technical attributes
  • BOM and spare parts
  • Compliance documentation
  • Distributor networks

Distribution & Wholesale

Large catalogs, multiple suppliers, B2B requirements.

Common Challenges:

  • Supplier data onboarding
  • Customer-specific pricing
  • Large SKU counts
  • Multi-source data

Fashion & Apparel

Variants, sizes, colors, seasonal collections.

Common Challenges:

  • Size/color matrices
  • High-quality imagery
  • Seasonal turnover
  • Brand consistency

Food & Beverage

Regulatory requirements, nutritional data, allergens.

Common Challenges:

  • Regulatory compliance
  • Label data
  • Reformulations
  • Multi-market requirements

Building & Construction

Technical specifications, compatibility, project documentation.

Common Challenges:

  • Technical data sheets
  • Compatibility matrices
  • BIM integration
  • Contractor portals

Why Work With Oronts

Platform Independent

We recommend what's right for you. No vendor bias, no commissions driving our advice.

Deep Experience

150+ PIM implementations. We've seen what works and what fails.

Technical Depth

We implement, integrate, and support. Not consultants who hand off to others.

Commerce Native

We understand how product data flows through your entire commerce ecosystem.

Long-Term Partners

We don't disappear after go-live. Most clients work with us for years.

Getting Started

Free Consultation

30-minute call to understand your situation:

  • Current challenges
  • Business objectives
  • Timeline and budget
  • Initial recommendations

Discovery Workshop

Half-day or full-day session:

  • Deep dive into your data
  • Stakeholder alignment
  • Requirements gathering
  • Platform shortlist

Proof of Concept

For complex situations:

  • Limited scope implementation
  • Real data testing
  • Validate approach before commitment

Contact Us

Let's discuss your product information challenges:

  • Email: hello@oronts.com
  • Website: oronts.com/contact
  • Book a Call: Schedule directly on our website

We respond within one business day.


Oronts is an independent PIM consultancy. We're not owned by or exclusively partnered with any PIM vendor. Our recommendations are based solely on what's right for your business.

Topics covered

PIM implementationPimcore developmentAkeneo integrationproduct information managementPIM consultingPIM migrationSalsifyinRiverproduct data managemente-commerce PIMDAM integrationMDM services

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