E-Commerce & PIM

Headless Commerce That Converts

We build high-performance online stores, implement PIM systems, and orchestrate payments, all on modern headless architecture designed to scale your webshop.

Oronts is a Vendure developer and Pimcore agency based in Munich, Germany. We specialize in headless commerce architecture, building decoupled storefronts with React and Next.js that connect to Vendure, Shopify, or custom commerce backends via GraphQL APIs. As an experienced Pimcore partner, we implement Product Information Management systems that centralize product data across all sales channels, from web shops to marketplaces to print catalogs. Our Vendure commerce expertise includes custom plugin development, multi-channel commerce, B2B and B2C storefronts, and complex product configuration. Vendure commerce gives merchants full ownership of their storefront logic with a TypeScript-native, open-source framework. We maintain open-source Vendure plugins including the Vendure Data Hub Plugin for data synchronization. On the PIM side, we deploy Pimcore for enterprise product data management, digital asset management, and master data management. We also work with Akeneo PIM for mid-market implementations. Our payment integration covers Stripe, Adyen, Mollie, and PayPal with 3D Secure, subscriptions, and multi-currency support. We integrate search solutions like Algolia and Meilisearch for fast, typo-tolerant product discovery. Every e-commerce project includes performance optimization for Core Web Vitals, SEO-ready server-side rendering, and mobile-first responsive design.

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Platforms We Work With
Vendure
Shopify
Pimcore
Akeneo
Stripe
Adyen
Mollie
Algolia
Meilisearch
Payload CMS
Contentful

Which Platforms Do We Specialize In?

We choose the right platform for your use case, not a one-size-fits-all approach.

Vendure

Open-source, TypeScript-native headless commerce framework. Full control over business logic with a plugin-based architecture.

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Vendure

TypeScript native
Plugin architecture
GraphQL API
Full customization
Self-hosted
Active community
Best For
Custom B2B/B2C

Shopify / Hydrogen

The world's leading hosted commerce platform. Hydrogen enables custom React storefronts powered by Shopify's backend.

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Shopify / Hydrogen

Massive app ecosystem
Built-in payments
Global CDN
Shopify Markets
Quick setup
Hydrogen SSR
Best For
Fast-launch D2C

Pimcore

Enterprise-grade open-source platform combining PIM, DAM, CMS, and e-commerce in a single system.

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Pimcore

PIM + DAM + CMS
Multi-channel
Data modeling
Asset management
Workflow engine
API-first
Best For
Complex catalogs

Headless Commerce Architecture

A modern, composable stack where each layer can be independently scaled and replaced.

Layer 1

Presentation Layer

Next.jsReactTypeScriptTailwind CSSVercel Edge
Layer 2

Commerce Engine

VendureShopify Storefront APIcommercetoolsGraphQL
Layer 3

Data & Services

PimcoreAkeneoAlgoliaStripeRedisPostgreSQL
Layer 4

Integrations

PaymentsShippingERPCRM

What Integrations Do We Support?

We connect your commerce platform with the tools your business already uses.

Stripe
PayPal
Adyen
Mollie
SAP
DHL
Klaviyo
Mailchimp
Algolia
Contentful
Sanity
Auth0
Cloudflare
Vercel
Stripe
PayPal
Adyen
Mollie
SAP
DHL
Klaviyo
Mailchimp
Algolia
Contentful
Sanity
Auth0
Cloudflare
Vercel
Shopify
BigCommerce
WooCommerce
Saleor
Medusa
Akeneo
Pimcore
Elasticsearch
Redis
PostgreSQL
GraphQL
AWS
Azure
GCP
Shopify
BigCommerce
WooCommerce
Saleor
Medusa
Akeneo
Pimcore
Elasticsearch
Redis
PostgreSQL
GraphQL
AWS
Azure
GCP

Interactive Demos

See our commerce capabilities in action with live, interactive demonstrations.

Payment Orchestration Demo

Payments Orchestration
USD
Capture delayms
IP
Email
Device
Request
{
  "provider": "Stripe",
  "flow": "authorize",
  "currency": "USD",
  "amount": 199,
  "idempotencyKey": "demo-authorize-Stripe",
  "threeDS": false,
  "captureDelayMs": 0,
  "signals": {
    "ip": "",
    "email": "",
    "deviceId": ""
  }
}
Response
Run a flow to see the response…

Product Information Management Demo

PIM Browser

Bulk edit:
SKUNameCategoryAttributesActions
SKU‑A1Running ShoesFootwear
brand:Oronts
color:Black
size:42
material:Mesh
SKU‑B7Explorer BackpackBags
brand:Oronts
color:Olive
capacity:25L!
material:Nylon
SKU‑C3Trail JacketApparel
brand:Oronts
color:Cobalt
size:M
material:Shell
Demo only — no data persisted.

What Results Do We Deliver?

Measurable improvements our commerce implementations deliver.

3x
Faster page loads vs. monolithic platforms

*based on client project benchmarks, 2024-2025

99.9%
Higher conversion rates after migration

*based on client project outcomes, 2024-2025

<1s
Uptime with headless architecture

*production monitoring data

50+
Faster time-to-market for new features

*compared to traditional monolithic development

Migration & Replatforming

Moving from a legacy monolith to headless commerce with zero downtime and full data integrity.

1

Audit & Discovery

We analyze your current platform, data models, integrations, and traffic patterns.

2

Architecture Design

We design the target headless architecture with a phased migration roadmap.

3

Parallel Build

New headless frontend runs alongside old backend. Traffic shifts progressively.

4

Cutover & Optimize

Full switchover with rollback safety net. Post-launch performance optimization.

Our Open Source Plugins & Bundles

We develop and maintain open-source Vendure plugins and Pimcore bundles. Production-tested in real client projects.

Vendure Data Hub Plugin

Enterprise ETL & data integration plugin for Vendure. Visual pipeline builder, 9 extractors, 61 transform operators, 24 entity loaders, feed generators for Google Merchant & Amazon, and real-time monitoring.

VendureETLTypeScriptE-Commerce
View on GitHub

Pimcore Asset Pilot Bundle

Intelligent rule-based asset organization for Pimcore 12. Priority-based rule engine with Twig path templates, expression language conditions, async processing via Symfony Messenger, localized folder structures, audit logging, and unused asset detection.

PimcoreDAMPHPSymfony
View on GitHub

More plugins coming soon. We actively contribute to the commerce open-source ecosystem.

Frequently Asked Questions

Headless commerce separates the frontend (what customers see) from the backend (commerce logic, inventory, orders). This architecture gives you complete design freedom, faster page loads, and the ability to sell across any channel from a single backend. In a traditional monolith like Magento or WooCommerce, the frontend and backend are tightly coupled, meaning design changes often require backend work and vice versa. With headless, your React or Next.js storefront communicates with the commerce engine through APIs, so your frontend team and backend team can ship independently. For instance, you can redesign your entire checkout experience without touching inventory logic. This also means you can serve the same product catalog to a website, mobile application, in-store kiosk, or IoT device without duplicating commerce logic. The trade-off is higher upfront complexity, but for businesses planning to scale across channels, the long-term flexibility pays for itself within the first year.
The right platform depends on your catalog complexity, team size, and growth trajectory. We recommend Vendure for custom B2B or B2C stores where you need full control over business logic, because it is open-source, TypeScript-native, and gives you complete ownership of the codebase. Shopify with Hydrogen works well for direct-to-consumer brands that want to launch quickly with a proven ecosystem of apps and payment processing. Pimcore is the right choice when complex product data management is your primary challenge, for instance if you have thousands of SKUs with detailed specifications across multiple sales channels. For large enterprises processing high transaction volumes across multiple regions, commercetools offers the scalability and composability needed at that level. During our discovery phase, we evaluate your catalog size, expected traffic, integration requirements, and team capabilities before making a recommendation. We have delivered projects on all four platforms and will tell you honestly which one fits.
A focused MVP storefront with core product listing, cart, and checkout can launch in 8-12 weeks. This gives you a working store that you can start testing with real customers while we build out the rest. Full platform migrations that include PIM integration, ERP connections, multi-currency support, and multiple sales channels typically run 3-6 months. The timeline depends heavily on the number of integrations and how much product data migration is involved. For instance, connecting a Pimcore PIM with 10,000 products to a new Vendure storefront takes more data mapping work than a fresh catalog with 500 items. We use phased rollouts in every project, so you see working software in production within the first month. This approach also reduces risk, because each phase is validated with real traffic before the next phase begins.
Yes, zero-downtime migration is our standard approach. We run the new headless frontend alongside your existing platform, progressively shifting traffic using feature flags or DNS-based routing. During the transition, both systems share the same product data and order pipeline, so customers experience no disruption regardless of which system serves their request. The old platform stays live as a fallback until the new system is fully validated with real production traffic. We typically start by routing 5-10% of traffic to the new storefront, monitor conversion rates and error logs closely, then increase gradually over 2-4 weeks. If any issues surface, we can instantly route all traffic back to the original system. Product data, customer accounts, and order history are synchronized continuously during the migration window. This parallel approach does require running both systems temporarily, but it eliminates the risk of a 'big bang' cutover where you discover problems only after the switch.
PIM (Product Information Management) is a system that centralizes all your product data, including descriptions, images, technical specs, pricing, and translations, in one place. Instead of maintaining product information in spreadsheets, your webshop backend, and your marketplace listings separately, PIM becomes the single source of truth that feeds all channels automatically. You likely need PIM if you sell across multiple channels (webshop, Amazon, retail partners), manage more than 1,000 SKUs, or maintain product data in multiple languages. For instance, a company selling industrial equipment with detailed technical specifications across five European markets spends hours updating each channel manually without PIM. With Pimcore or Akeneo, changes made once propagate everywhere within minutes. If you have a small catalog sold through a single channel, PIM adds unnecessary complexity. We help you evaluate whether PIM fits your situation during our discovery process.
Yes, we offer SLA-backed support packages tailored to your needs. Every package includes infrastructure monitoring with automated alerting, performance optimization reviews, security patches for dependencies and frameworks, and continued feature development. Most clients start with a 3-month stabilization period immediately after launch, during which we monitor error rates, page speed, and conversion metrics more closely and resolve issues with priority response times. After stabilization, support transitions to a monthly retainer model that covers a set number of development hours, on-call incident response, and regular check-ins. For instance, a typical e-commerce client uses their monthly retainer hours for seasonal promotions, A/B test implementations, and payment provider updates. We also provide thorough documentation and knowledge transfer sessions, so if your team prefers to handle maintenance in-house after launch, they have everything they need to do so confidently.
We are experienced Pimcore developers and Vendure specialists based in Munich, Germany. Our team has delivered Pimcore PIM implementations and Vendure commerce storefronts for clients across Europe, and we maintain open-source plugins for both platforms on GitHub. On the Pimcore side, we build custom bundles for asset management, data import workflows, and integration with external systems. Our Pimcore Asset Pilot Bundle is used in production by companies managing large digital asset libraries. For Vendure, we develop custom plugins covering ETL data pipelines, inventory synchronization, and multi-channel product feeds. Our Vendure Data Hub Plugin handles enterprise-grade data operations for commerce backends. We participate actively in both communities, contribute bug fixes and documentation, and stay current with each platform's release cycle. This hands-on involvement means we understand not just the APIs, but the architectural decisions and trade-offs behind each framework.
Yes, custom plugin and bundle development is one of our core strengths. We build Pimcore bundles using Symfony and Vendure plugins in TypeScript, both following the official extension patterns of their respective platforms. Our open-source Pimcore Asset Pilot Bundle handles rule-based asset organization with configurable rules, priority ordering, and audit logging. Our Vendure Data Hub Plugin provides enterprise ETL pipelines for product imports, inventory sync, and feed generation. Beyond our own plugins, we regularly extend existing community plugins and integrate them with third-party systems like ERPs, payment gateways, and marketing platforms. For instance, we have built Vendure plugins that connect order data to warehouse management systems via webhooks, and Pimcore bundles that synchronize product data with marketplace APIs. Every plugin we build includes automated tests, documentation, and versioned releases so your team can maintain it independently.
Vendure commerce is built on TypeScript and Node.js, which makes it a natural fit for teams already working with modern JavaScript tooling. Your frontend and backend engineers share the same language, reducing context switching and speeding up development. The plugin system is genuinely flexible, allowing you to override or extend any part of the order flow, product catalog, or payment processing without forking the core. The GraphQL API is well-designed with strong typing, making frontend integration straightforward. Unlike hosted SaaS platforms like Shopify, Vendure gives you full source code access and the freedom to self-host on any infrastructure. There is no per-transaction fee, no vendor lock-in, and no feature gating behind enterprise tiers. The trade-off is that you need engineering capacity to run and maintain it, but for teams that already manage their own infrastructure, Vendure offers more control at a lower total cost of ownership over time.

Ready to Build Your Commerce Platform?

Let's discuss your commerce goals and find the right architecture for your business.